Law Firm Website Must Do’s: Don’t Fall Into the Trap (EP 148)

Season #2 March 14, 2024

Welcome to another insightful episode of the Scalable Law Podcast! I'm thrilled to have you here as we talk about the essential strategies for law firm website maintenance.

In this episode, we will explore practical strategies for law firm owners to ensure their websites remain powerful tools in their marketing arsenal. From regular content updates to technical maintenance and enhancing user experience, we'll equip you with the knowledge to elevate your online presence.

I'll also provide a sneak peek into LawBizCon 2024, where innovation meets law. With an exciting lineup of speakers, including a world-famous lawyer flying in from America, this event promises to inspire and equip law firm owners for success in today's digital age.

Your Law Firm Website Checklist

Maintaining your website requires diligence and regular checks to ensure it remains a powerful tool in your marketing arsenal. Here’s a checklist to guide you through the process:

Regular Content Updates

Review Legal Information: Laws change, and so should your website. Keep your content current to maintain credibility.
Update Team Profiles: Fresh achievements and up-to-date photos reflect your firm’s dynamics.
Publish SEO-Driven Content: Consistent, keyword-rich blog posts can drive traffic and enhance your firm's online visibility.

Technical Maintenance

Speed Checks: Utilise tools like Google PageSpeed to ensure your site loads quickly, enhancing user experience.
Broken Link Audits: Regularly check and fix broken links to improve navigation and SEO.
Mobile Responsiveness: With a significant number of clients browsing on mobile devices, ensure your site is optimised for all screens.
Security Updates: Protect sensitive client information with robust cybersecurity measures like SSL certificates and regular password updates.

Enhancing User Experience

Clear Contact Information: Make it easy for potential clients to reach you with multiple contact options prominently displayed.
User Engagement Analysis: Tools like SEMrush can provide insights into visitor behaviour, helping you fine-tune your content.
Design Refresh: Keep your website looking modern and professional with periodic updates to graphics and layout. Elevate Your Firm's Digital Game. Partner with Scalable Law today - Complete Website Build For Your Law Firm

A seamless user experience increases engagement and conversion rates by making it easier for potential clients to find the information they need and take action.