How To Make Your Law Firm's Organic Marketing Sizzle - EP 144

Season #2 February 06, 2024

Welcome back to the Scalable Law Podcast, where I share strategies that amplify your law firm's profitability and free up your precious time. After a refreshing break filled with adventures from the Sunshine Coast to the historic vistas of Turkey and Egypt, I'm here to share insights that can transform your law firm's organic marketing approach.

With Law Biz Con 2024 just around the corner, the buzz is real! Preparing for this monumental event has been a whirlwind, but it's shaping up to be an unmissable extravaganza for law firm owners. Drawing from the most engaging podcast episodes and masterclasses, we've crafted sessions designed to empower you with practical tools and strategies.

Today, we're zoning in on organic marketing—a crucial pillar in how to market a small law firm effectively. Let's unravel the steps to create a robust organic marketing funnel that keeps on giving without demanding all your time.

The Essence of Organic Marketing

Organic marketing is often seen as the free and easy route to visibility. However, the term 'free' can be misleading. It requires strategy, effort, and consistency. From SEO to social media, every piece of content needs to be part of a larger plan aimed at enhancing your firm's online presence.

The Three-Pronged Approach

For a small law firm, marketing strategies should be all-encompassing:

Organic Reach: This includes SEO, social media, and content marketing. The goal is to be visible where your clients are looking.
Referral Marketing: Building and nurturing relationships that turn into referral sources.
Paid Advertising: Investing in ads to be directly in front of potential clients.

The Power of Primary Content

Your organic marketing engine is fueled by primary content. Be it a podcast or a video, this content serves as the cornerstone for various other marketing materials. It's the starting point that sparks blog posts, newsletters, and social media content, all working in harmony to bolster your online presence.

Streamlining Content Creation

The key to sustainable content creation is streamlining the process:

Choose Your Medium: Decide between a podcast or video as your primary content format.
Create Consistently: Commit to producing this content weekly, ensuring it aligns with your firm's messaging and values.
Delegate and Automate: Utilise a VA to handle the post-production and distribution, allowing you to focus on what you do best.