Digital Marketing that Works for Your Law Firm (EP130)
Greetings from the beautiful Bali, where I'm currently enjoying a much-needed vacation. But what makes this vacation even more special?
It's knowing that back home, my law firm continues to engage and secure new clients, thanks to a well-structured, automated law firm marketing plan.
Welcome to another episode of our law firm marketing podcast, designed especially for you - whether you're an owner of a small-to-medium law firm or a lawyer with the ambition to start your practice. This podcast is your companion on that journey.
In the last episode, "7 Things That Don't Work When It Comes to Your Law Firm's Digital Marketing", we explored strategies that have proven less than fruitful in today's digital marketing landscape.
Now, let's discuss the strategies that do work, that should be part of your marketing plan for a law firm:
1. Google Ads:
Our journey begins with a powerhouse player â Google Ads. Here's a law firm marketing plan example from my own experience: we run a well-oiled law firm marketing funnel on Google Ads, which consistently brings in a stream of clients. Don't fret about getting into the nitty-gritty of it - outsourcing to a reliable agency can save you time and stress. But the golden rule? Strategy, mates! You gotta have the right one.
We'll begin by diving into Google Ads, a resource that can drive a consistent flow of clients to your firm when used correctly.
2. Content Marketing:
Wondering how to make a law firm marketing plan that speaks directly to your ideal client? Say g'day to content marketing. Picture this - you're delivering value, becoming an industry guru, and boosting your SEO all at once. Whether it's a podcast, blog, or video, keep it fresh and regular, and watch your brand skyrocket.
Moving on, we will discuss the power of content marketing and how it can be used to connect with your ideal clients.
3. SEO and Website Visibility:
Next on our list of law firm marketing ideas is ensuring you're visible. That means the front page of Google, is not buried in the back. SEO's the name of the game here, but it's a tricky beast. You need the right experts on board to keep you sailing smoothly in these competitive waters. We'll stress the importance of website visibility and how essential SEO is to ensure your firm lands on the front page of Google search results.
4. Social Media:
Social media can be a treasure trove of potential clients if you know how to navigate. Remember, not all platforms will yield gold for every practice area. Be smart, go where your clients are.
We'll navigate the various social media platforms and provide tips on how to target your marketing efforts effectively.
5. Online Reviews and Reputation Management:
Lastly, we touch on the power of Google reviews. A good review is like a glowing endorsement that not only boosts your SEO but also provides hard-to-beat social proof. And if you do hit a rough patch with a negative review, no worries! We'll guide you on how to turn that around into an opportunity.
We'll look into the significance of online reviews, especially Google reviews, and how to manage them effectively.
Now, if you want to dive deeper into all these topics, head over to the Scalable Business Lounge, where we've got over 40 masterclasses stacked up and we break down the ins and outs of law firm marketing strategy template and other essential topics.
Don't miss the opportunity to get a personalised law firm marketing strategy. Book a free strategy session with either myself or one of my team members at scalablelaw.com. We're ready and eager to help you achieve your law firm's goals.
Also, make your mark in the legal profession with our FREE webinar on 9th August, 12 PM AEST: Quick Tips for Managing your Law Firm Efficiently with CLIO â
We'll be sharing insights on how to use Clio, the trusted law firm software, to take your practice to new heights. Say goodbye to administrative headaches and hello to streamlined, secure operations.
Earn your CPD point and level up your firm!â â Together, we'll help you unlock the power of Clio to manage and grow your firm with confidence.â â Register now!
Until next time, enjoy your journey in mastering your marketing plan for law firms. Thanks for tuning in, and we'll catch you on the flip side. Remember, having the right marketing plan for your law firm can make all the difference. Until next time, keep striving for success.
CONNECT WITH CARALEE:
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LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
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LinkedIn: @scalablelaw
Website: www.scalablelaw.com
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