If You Haven’t Got These Basics Right, Your Marketing Efforts Could Fail! (115)

2023 is going to be a huge year! So, let’s talk about your law firm’s marketing plan again!

There is a huge difference between having a great marketing plan for your law firm and executing a great marketing plan.

Especially since you’re investing your money, time and effort in marketing into getting that phone to ring. You want to make sure to have these things locked down first.

We have to make sure the team is trained exactly as we want to be, and you want to ensure that everything falls into place and that clients can do business with you super easily!

So don’t miss any opportunities! Here is a checklist of Tips on getting the basics right when it comes to executing a great marketing plan:

1. How Long Does Your Website take to Load? How long does your website take to load? We are so impatient these days that we want everything NOW. You need to make sure that your website is loading no more than 2.5 seconds. Check on a regular basis, at least twice a year. Have someone speed it up and check it, you can google to check website speed. Load and check your site regularly to ensure a fast-loading website.
2. Are All Your Contact Information and Call to Action Buttons Clear? You don't want to be hunting around trying to find a contact and those pages are not linking properly. These are enough to put people off to find someone more convenient. Make sure contact information is not hidden in the footer, it should be at the very top of the page. Like the calendar link, call-to-action buttons like “book now” should be at the top. 75% of clients only check the above-the-fold, and they don’t scroll down. Make sure your buttons and contacts are obvious on your website.
3. Are Your Website Contact Forms Adequately Connected to the Correct Email? Ensure that your “contact us” button on your website actually goes to the right email address. It's these little things that can go missing and make sure it is correctly connected to whoever’s role it is assigned to (e.g. receptionist) to ensure that emails are responded to quickly. If not, your prospective clients will move on to someone else. For an inquiry have someone instantly email them back and ensure it's not you doing it.
4. Are Your Phones Answered Promptly? In our experience, if you can’t answer in 3-4 rings client hangs up and find another. They move on to the next one. Get people to phone your office. Test and know how your phone calls are answered. Train to answer promptly how to deal with multiple calls and how many rings you want the calls to be answered.
5. Do You Have the Right Person Answering For You? Do they know what to do with the calls? Remember, your receptionist is the 1st impression of your law firm. Your receptionist should be confident, friendly, welcoming and efficient. And they should know their limitations.
6. Are Your Email Inquiries Responded to Quickly? You need to have a system in place to ensure that it happens really well. Email response should be within the hour. Do you know what's happening to those inquiries? As a law firm ower sometimes we forget that other people don't think like us. Little things like how quickly you want to respond to enquires. Training and setting them up with expectations, policies, and procedures are going to really help.
7. Can Prospective Clients Actually Get An Appointment With You Quickly? Is there availability on your calendar? You spend money and time driving people to your calendar app. Make sure it looks like you have availability and the receptionist fits them in for the next availability to make it more appealing. Make sure that the calendar app is not connected to each lawyer's calendar instead, create one calendar app open all the time with 100% availability.
8. Set up Client Reminders to Prospective Clients To Their Appointments. Ensure booking turns up by having a team (e.g. receptionist) phone the prospective clients of their scheduled appointment to avoid no-shows.
9. Make Sure to Spell Out to your Clients to Retain You. You converted a client to an initial appointment, whether paid or free…what next? Spell out how they can actually retain you. Now that they know how to retain you and clients may not know. Make sure to spell it out. Make it clear. Sign a cost agreement and put money in trust so you can start. And they know that they have a lawyer that is committed to them and know that the work gets done for them

Get these basics and essentials done before putting all the efforts into your firm's marketing. To have a seamless system in putting efforts in your marketing and well-oiled machine, and you are ready to start marketing the heck out of your law firm for 2023.

Inside the SCALABLE BUSINESS LOUNGE, we have been doing our entire marking strategy last week to fully plan the entire year, leaving nothing to guesswork. If they execute these plans their firms are going to be on fire for 2023. If you want to have a surefire Marketing plan for 2023 inside the lounge, you can sit through the worksheets so you too can work out and watch the videos we recorded, you too can create your very own marketing strategy where you know everything is planned out.

I highly recommend it, it’s a really great class, and it's very easy to join the Scalable Business Lounge.

Make sure to follow for more marketing talks for your law firm to set you up this 2023.

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