How to Smash Imposter Syndrome to Shine on Social Media (Ep 59)
All of those imposter syndrome feelings start creeping in, and they can stop you from putting your brand out into the world. In turn, this prevents you from making a positive impact on peopleā€™s lives. If you want to create a successful brand and business, you need to share yourself with the world.
If you don't put your brand out there, nobody will know, like, and trust you, which results in them not knowing how you can help them. Therefore, it is vital to overcome the fear and start putting your brand out there!
In this podcast episode, I will take you through the easy steps of tapping on social media to establish your brand to attract your ideal clients, partners, and team members. A successful social media campaign relies on these pillars;
Relatable + Memorable = Followers
Whatever industry you are in, you still need to work on these two strategies, or you will become lost in the sea of social media posts. No matter what business you are in, this is possible, even when you are in a very non-sexy business like law! Look at my firm, where we specialise in divorce! It isn't sexy, so how do I make it relatable and memorable?
Don't shy away from showing your personality. Stand out and show it! Sometimes when we feel like we are being funny or showing our true selves, the difficulty is that we are then not appearing to be professional. Simply not true! The truth is you can still be professional and show your personality it will draw your client in as they can see you are human. Remember, your vibe attracts your tribe!
You can express yourself in many ways. Talking in front of a camera may seem daunting, but you can ease into it. Begin to show your character by sharing your morning coffee, beach walks, or a funny thing that happened to you! Humans buy from humans, and I guarantee that it will capture attention and help clients to know, like, and trust you.
When you provide content, ensure that it speaks to your clients! If you are posting things that relate to your audience and align with their values, it is only a matter of time before you will begin to see people sharing and interacting with your content. Have you ever clicked through a piece of content and thought, 'that is exactly how I have felt.' I bet you have and I bet you there is a business that has just popped into your head that did just that. Keep this in mind when being authentic, you can be that person who captures the memory of someone else. Step into your client's shoes. How will your client feel? If you have not been in them in the past, research!
Ask questions and engage! Put questions out there, interact with the people who follow you. Don't leave them hanging. You want to create a relationship between yourself, your content, and your audience. Authentically share yourself with your audience because people will love you! You don't need to worry about what people think, you are not going to be for everybody, but you donā€™t need to be. Whoever you are worried about isn't your client anyway. When you put content out there, think about how you will positively impact people. What is the worst that can happen?
CONNECT WITH Caralee:
Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele
