Get Ahead of the Game: Mid-Year Marketing Strategies for Law Firms

Remember I had a marketing series for law firm owners from late December of 2022 up to January of 2023 to make sure you get ahead of the crowd this year. From the basics to the do’s and don’ts and pro tips for your firm’s Annual Marketing Plan.

Guess what? It’s almost the middle of the year!!! So, let’s talk about your law firm’s marketing plan again!

By now you have experienced the difference between having a great marketing plan for your law firm and executing a great marketing plan.

Especially since you’ve invested your money, time and effort in marketing into getting that phone to ring. You want to make sure to have these things locked down first.

I have a fun assessment for you to check where you’re at now with your marketing strategy and see if it works for you at the end of this article.

Marketing for a law firm certainly is one of the many surprises that go along with the territory especially when you’re starting a law firm, marketing can be a challenging task but it is important to ensure that your firm is reaching its target audience and attracting new clients which are the oxygen to our businesses. 

To make sure you’re still on track with your marketing strategy. 

Here are 6 steps to check your marketing progress in the middle of the year:

1. Review Your Marketing Goals: At the beginning of the year, you should have set specific marketing goals for your business. 

• Go back and review these goals to see if you are on track to achieve them. 

• Are you hitting your target or goals (e.g. generating enough leads, conversions, or revenue)

• If you are falling short of your goals, identify the reasons and determine what needs to change. 

• You may need to adjust your marketing strategies or allocate more resources to specific campaigns. 

• This way your not just throwing money everywhere and see where it sticks!

2. Analyse Your Website Traffic: Your website is one of the most important marketing tools for your business. Analysing your website traffic will help you understand whether your marketing efforts are driving traffic to your site. 

• Use tools like Google Analytics to track website traffic, bounce rates, and the time visitors spend on your site. 
• Analysing your website traffic will give you insights into what is working and what is not. -You may find that certain pages are performing better than others or that certain traffic sources are more effective at driving traffic to your site.

3. Measure Your Conversion Rates: Your Law Firm Conversion rates are a critical metric for measuring marketing progress. 

• Analyse the conversion rates of your website, social media, and email marketing campaigns. This will help you see if your marketing efforts convert leads into customers. -Look for trends in your conversion rates and identify areas where you can improve. For example, you may find that your email campaigns are not generating as many conversions as you would like. 
• In this case, you may need to adjust your email content or target a different audience.

4. Review Your Social Media Analytics: Social media is an essential marketing tool for engaging with your audience and promoting your brand. 

• Review your social media analytics to see which social media platforms are performing well and which ones need improvement. 
• Analyse engagement rates, follower growth, and post reach to get a better understanding of your social media performance. 
• You may find that certain types of content are more effective on certain social media platforms or that your audience engages more with visual content rather than text-based content.

5. Evaluate Your Content Strategy: Content marketing is a powerful way to build brand awareness and engage with your audience. 

• Evaluate your content marketing for law firms strategy to see if it is producing the desired results. 
• Analyse your blog posts, videos, and social media content to determine what content gives value to your audience. 
• Look for trends in your content performance, and adjust your content strategy accordingly. For example, you may find that your audience engages more with video content than blog posts. 
• In this case, you may need to shift your content strategy to focus more on video content.

6. Look at Your Advertising Spend: Review your advertising spend to see if it is producing a positive return on investment. Since I have been there and done that I know exactly how much each client cost me to acquire. (e.g. clients converted through radio ads cost me more than clients that were converted through opt-ins or Google ads )

• Analyse your cost-per-click, cost-per-acquisition, and conversion rates to see if your advertising campaigns are producing the desired results. 
• Look for opportunities to optimise your advertising campaigns to increase ROI. For example, you may need to adjust your targeting or ad copy to improve your ad performance.

Analysing law firm marketing ideas progress mid-year is critical to achieving your marketing goals. By reviewing your marketing goals, website traffic, conversion rates, social media analytics, content strategy, and advertising spending, you can make data-driven decisions to adjust your marketing strategies for the rest of the year.

Remember, marketing is an ongoing process, and it is essential to track the effectiveness of your strategies and adjust them accordingly. By implementing these mid-year marketing strategies, your law firm can attract new clients, build your brand, and grow your business.

Allowing you more Profit in your pocket and Time on your calendar!

So, now that you know how to revamp your marketing strategy for mid-year 2023.

Take this fun assessment to find out if your marketing plan is effective.

Is Your Law Firm Marketing Plan Effective?

Are you struggling to attract new clients to your law firm? Do you have a website for your law firm?

1. Yes
2. No

Is your website optimised for search engines?

1. Yes
2. No

Do you regularly post on social media platforms like Facebook and Instagram?

1. Yes
2. No

Do you utilise video content to promote your law firm?

1. Yes
2. No

Do you offer free consultations to potential clients?

1. Yes
2. No

Do you actively encourage clients to leave reviews on your website and social media platforms?

1. Yes
2. No

Have you established goals for your law firm's marketing plan?

1. Yes
2. No

Do you track your law firm's marketing metrics?

1. Yes
2. No

Scoring:

For questions 1-5, give yourself 1 point for each "yes" answer.

For questions 6-8, give yourself 2 points for each "yes" answer.

How many points did you get and here are some tips and suggestions:

For 0-7 points:

Are you struggling to scale your law firm business?  Feeling frustrated with your law firm's performance? Are you looking for ways to improve your business and achieve better results? 

Join the Scalable Business Lounge (SBL) an online community of legal professionals and get the support you need to take your business to the next level. Click here to join now! 

At Scalable Business Lounge we help you step by step how to:

• How to Attract Your Ideal Client
• Test and measure all of your data
• Systemise and automate your business where it doesn’t need you anymore

Scalable Business Lounge is an online program where we do live coaching. So, you get ME to help you grow your business and a whole community of incredible law firm owners sharing their experiences with you on the ride.

You can also check out my FREE MASTERCLASS for lawyers and law firm owners where I share How to implement 3 pronged marketing approach across three different marketing funnels.

If you are a go-getter and you want to create a change and make a huge impact in scaling your law firm then join me at the Scalable Business Lounge.

For 8-10 points:

Congratulations on scoring high on our assessment! You might be eligible for our exclusive program that can help you boost your profits and gain more time and freedom. Most probably you’re already a law firm owner at the level where you’ve hit your $700k mark, and you find yourself seemingly stuck and can't break through. 

We have developed a NEW PROGRAM at Scalable Law for the million-dollar-plus firms called, Law Firm Accelerator. 

I am offering a program and a portal full of templates that will solve all of the issues preventing you from taking your firm to the next level. 

My promise is that you will 10x your investment in the program and reduce your working hours to 20 hours a week in 12 months. And if I don’t, I will keep working with you until you do. 

And YES, it can work in any practice area as this is about running your law firm and getting each department systemised so that your firm can run without you, the law firm owner.

This is the exciting offer in this new program: 

1. Get your law firm fully systemised using our done-for-you SOP library. 
2. Scalable Team Framework -  my secret on how I get my team to work like a well-oiled machine, with the right people in their right seats. 
3. Law Firm Leadership - where we offer a law firm leadership blueprint and this is going to help you up-level your role as a leader in your law firm. 

All of these are necessary to grow your firm to the next level.

Doors are open for the Law Firm Accelerator  Program!

You can book a strategy call with me this week to find out more here.